{"id":4073,"date":"2024-12-20T09:52:35","date_gmt":"2024-12-20T09:52:35","guid":{"rendered":"https:\/\/letskipp.com\/?page_id=4073"},"modified":"2025-03-23T04:26:04","modified_gmt":"2025-03-23T04:26:04","slug":"platform","status":"publish","type":"page","link":"https:\/\/letskipp.com\/platform\/","title":{"rendered":"Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4073\" class=\"elementor elementor-4073\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-793e762 e-con-full platform-hero e-flex e-con e-parent\" data-id=\"793e762\" data-element_type=\"container\" id=\"hero\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9224882 e-con-full content-wrapper e-flex e-con e-child\" data-id=\"9224882\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b34c72d short-title elementor-widget elementor-widget-heading\" data-id=\"b34c72d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Platform<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e064aa1 hero-title elementor-widget elementor-widget-heading\" data-id=\"e064aa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span>Innovative technology <\/span><br> \nfor Issuer-Merchant collaboration\n\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2476d8 hero-text elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2476d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kipp bridges the gap between issuers and merchants to unlock revenue and reduce card declined transactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9ff051 platform-content e-flex e-con-boxed e-con e-parent\" data-id=\"d9ff051\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d92a0e3 e-con-full e-flex e-con e-child\" data-id=\"d92a0e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6172c elementor-widget elementor-widget-text-editor\" data-id=\"4f6172c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"text-gradient-blue\">Example: Insufficient Funds (NSF) Declines<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b038cf2 elementor-widget elementor-widget-spacer\" data-id=\"b038cf2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d8b82 tech-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"91d8b82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb43a94 e-con-full platform-content-grid e-flex e-con e-child\" data-id=\"cb43a94\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4db2b33 e-grid e-con-full e-con e-child\" data-id=\"4db2b33\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe17a21 elementor-widget elementor-widget-text-editor\" data-id=\"fe17a21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"text-gradient-green\">An issuer sets the rules<br \/>and &#8216;Ask&#8217; price<\/h5><p><strong>\u00a0<\/strong><\/p><p><strong>An issuer creates customized rules to determine which transactions it&#8217;s willing to approve using a range of parameters.\u00a0<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>Rules are based on factors like:<\/p><ul><li><strong>Cardholder segment:<\/strong> credit score or affordability score.<\/li><li><strong>Over-limit amounts:<\/strong> How far over the limit the cardholder is.<\/li><li><strong>Merchant Category Code (MCC):<\/strong> The type of merchant involved.<\/li><li><strong>Any other parameter:<\/strong> An issuer can use any other data point<br \/>related to the transaction or cardholder.<\/li><\/ul><p>An issuer sets an &#8216;Ask&#8217; price e.g. <span class=\"box-green\" style=\"text-align: var(--text-align);\">Premium 2.7%<\/span><span style=\"text-align: var(--text-align); background-color: initial; color: var(--text-primary);\"> <br \/>(a percentage premium fee) it requires the merchants to pay it for approving these transactions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207bbfb elementor-widget elementor-widget-image\" data-id=\"207bbfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"486\" height=\"190\" src=\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/Group-925.png\" class=\"attachment-large size-large wp-image-4713\" alt=\"\" srcset=\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/Group-925.png 486w, https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/Group-925-300x117.png 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb1a5a tech-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fdb1a5a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcb553b e-con-full platform-content-grid e-flex e-con e-child\" data-id=\"dcb553b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-549bf03 e-grid e-con-full e-con e-child\" data-id=\"549bf03\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-742db17 elementor-widget elementor-widget-image\" data-id=\"742db17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"485\" height=\"190\" src=\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/02\/Group-932-1.png\" class=\"attachment-large size-large wp-image-4995\" alt=\"\" srcset=\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/02\/Group-932-1.png 485w, https:\/\/letskipp.com\/wp-content\/uploads\/2025\/02\/Group-932-1-300x118.png 300w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996e8c2 elementor-widget elementor-widget-text-editor\" data-id=\"996e8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"text-gradient-pink\">A merchant sets their<br \/>&#8216;Bid&#8217; price<\/h5><p><strong>\u00a0<\/strong><\/p><div><b>That&#8217;s it- no API integration or sharing of sensitive data is required to avoid NSF declines!<\/b><\/div><p>\u00a0<\/p><ul><li>Shares Merchant IDs (MIDs) to identify transactions.<\/li><li>Sets their Bid Price: The percentage of transaction value they are willing to pay to avoid a decline.<\/li><\/ul><div><span style=\"text-align: var(--text-align); background-color: initial; color: var(--text-primary);\">A merchant defines their &#8216;Bid&#8217; price e.g. <\/span><span class=\"box-pink\" style=\"text-align: var(--text-align);\">Premium 4.0%<\/span><span style=\"text-align: var(--text-align); background-color: initial; color: var(--text-primary);\">\u00a0 the percentage premium it&#8217;s willing to pay to avoid declined transactions.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-526d272 tech-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"526d272\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0104ab0 e-con-full platform-content-grid with-counter e-flex e-con e-child\" data-id=\"0104ab0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17d48b4 e-grid e-con-full e-con e-child\" data-id=\"17d48b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e31b1bc elementor-widget elementor-widget-text-editor\" data-id=\"e31b1bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"text-gradient-blue\">Real-time collaboration<\/h5><p><strong>\u00a0<\/strong><\/p><p><strong>Here is how Kipp connects issuers and merchants in real-time:<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><ul><li><strong>Transaction Decline Trigger:<\/strong><br \/>A customer or merchant initiates a payment.<br \/>The issuer assesses the transaction and determines it would normally be declined due to insufficient funds or credit limit exceeded.<br \/><br \/><\/li><li><strong>Issuer Contacts Kipp:<br \/><\/strong>The issuer sends a secure API call to Kipp to check if the merchant is enrolled and their &#8216;Bid&#8217; price matches the issuer\u2019s &#8216;Ask&#8217; price.<br \/><br \/><\/li><li><b>Kipp Merchant Check:\u2028<\/b><span style=\"white-space-collapse: preserve;\">If the merchant is enrolled with Kipp and their &#8216;Bid&#8217; price meets or exceeds the issuer\u2019s &#8216;Ask&#8217; price, Kipp facilitates the approval<\/span>.<br \/><br \/><\/li><li><strong>Transaction Approved:<\/strong><br \/>The issuer authorizes the payment, the merchant avoids a lost sale, and the customer enjoys a seamless checkout experience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f89e0 elementor-widget elementor-widget-image\" data-id=\"15f89e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"504\" height=\"333\" src=\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/kipp-platform.png\" class=\"attachment-large size-large wp-image-4738\" alt=\"\" srcset=\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/kipp-platform.png 504w, https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/kipp-platform-300x198.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b70541a e-con-full lets-talk e-flex e-con e-child\" data-id=\"b70541a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf9a21a e-con-full content-wrapper e-flex e-con e-child\" data-id=\"bf9a21a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5835faa short-title elementor-widget elementor-widget-heading\" data-id=\"5835faa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Let\u2019s talk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211ce58 section-title elementor-widget elementor-widget-heading\" data-id=\"211ce58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to transform your declines into a new revenue stream?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26f540b e-con-full cta-grid e-flex e-con e-child\" data-id=\"26f540b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbe537 btn btn-lg btn-green elementor-widget elementor-widget-button\" data-id=\"bcbe537\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact sales<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Platform Innovative technology for Issuer-Merchant collaboration Kipp bridges the gap between issuers and merchants to unlock revenue and reduce card declined transactions. Example: Insufficient Funds (NSF) Declines An issuer sets the rulesand &#8216;Ask&#8217; price \u00a0 An issuer creates customized rules to determine which transactions it&#8217;s willing to approve using a range of parameters.\u00a0 \u00a0 &#8230; <a title=\"Platform\" class=\"read-more\" href=\"https:\/\/letskipp.com\/platform\/\" aria-label=\"Read more about Platform\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4073","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Platform | Kipp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letskipp.com\/platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Platform | Kipp\" \/>\n<meta property=\"og:description\" content=\"The Platform Innovative technology for Issuer-Merchant collaboration Kipp bridges the gap between issuers and merchants to unlock revenue and reduce card declined transactions. 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Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letskipp.com\/platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Kipp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-23T04:26:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/Group-925.png\" \/>\n\t<meta property=\"og:image:width\" content=\"486\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/letskipp.com\/platform\/\",\"url\":\"https:\/\/letskipp.com\/platform\/\",\"name\":\"Platform | Kipp\",\"isPartOf\":{\"@id\":\"https:\/\/letskipp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/letskipp.com\/platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/letskipp.com\/platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/Group-925.png\",\"datePublished\":\"2024-12-20T09:52:35+00:00\",\"dateModified\":\"2025-03-23T04:26:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/letskipp.com\/platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/letskipp.com\/platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/letskipp.com\/platform\/#primaryimage\",\"url\":\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/Group-925.png\",\"contentUrl\":\"https:\/\/letskipp.com\/wp-content\/uploads\/2025\/01\/Group-925.png\",\"width\":486,\"height\":190},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/letskipp.com\/platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/letskipp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/letskipp.com\/#website\",\"url\":\"https:\/\/letskipp.com\/\",\"name\":\"Kipp\",\"description\":\"Authorize More Transactions\",\"publisher\":{\"@id\":\"https:\/\/letskipp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/letskipp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/letskipp.com\/#organization\",\"name\":\"Kipp\",\"url\":\"https:\/\/letskipp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/letskipp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/letskipp.com\/wp-content\/uploads\/2024\/10\/kipp-logo-light.svg\",\"contentUrl\":\"https:\/\/letskipp.com\/wp-content\/uploads\/2024\/10\/kipp-logo-light.svg\",\"width\":95,\"height\":40,\"caption\":\"Kipp\"},\"image\":{\"@id\":\"https:\/\/letskipp.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Platform | Kipp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letskipp.com\/platform\/","og_locale":"en_US","og_type":"article","og_title":"Platform | Kipp","og_description":"The Platform Innovative technology for Issuer-Merchant collaboration Kipp bridges the gap between issuers and merchants to unlock revenue and reduce card declined transactions. Example: Insufficient Funds (NSF) Declines An issuer sets the rulesand &#8216;Ask&#8217; price \u00a0 An issuer creates customized rules to determine which transactions it&#8217;s willing to approve using a range of parameters.\u00a0 \u00a0 ... 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